From The Founder's Desk

Hi, I’m Nidhi Mittal, the person behind SODO.

My journey began far from the world of fashion, in schools. As a Psychologist, I have spent more than 20 years working with countless young adults, women and parents listening to their stories, their fears and their hope; holding a safe emotional space for them and helping them heal. In my years of working in the emotional well-being field, I learnt something very simple yet powerful : how we feel deep within shapes, how we show up in the outside world.
SODO was born somewhere along this path.
It came from a deep desire to extend care beyond conversations — into everyday life. I began to see clothing not just as something we wear, but as something we experience. Something that can comfort us on long days, steady us in uncertain moments, and quietly remind us of who we are.
SODO is a reflection of my journey — from listening and holding space, to creating something that continues to do the same, in its own gentle way.