SODO is born from the science of feeling good, it’s more than a clothing label. Founded by a psychologist, SODO combines emotional well-being with timeless design. 
The name SODO is inspired by
S - Serotonin + O - Oxytocin +  DO - Dopamine,
the tiny yet powerful chemicals that bring calm, connection, joy, and confidence into our lives.
We dreamed of creating a clothing label that does more than just dress the body.  Each piece of garment is thoughtfully designed to feel gentle on the skin and grounding for the mind. Our colours are chosen to uplift moods, our well- tailored silhouettes offer comfort without compromise, and our fabrics allow you to move, breathe and simply be. 
We don’t follow trends; we follow feelings. 
We would thus like each SODO apparel to feel like a pause… a gentle reminder to slow down, reconnect, and feel held. 
It’s like a hug you can wear.

The SODO logo is Inspired by the timeless grace of Kokeshi dolls - a traditional Japanese form that symbolizes love, inner strength, and protection. 
The two figures in our symbol face each other in gentle reflection - representing the duality that every woman holds within. The two truths that she upholds - one that the worlds sees and the other that she holds deep within:
She carries outer grace even as she navigates her inner world of emotion. She nurtures others, while quietly seeking care herself. She is resilient, yet allows herself to be vulnerable.
SODO honours this wholeness. It is a reminder that a woman does not need to choose between her many selves, she is allowed to be all of them, at once.

SODO began as a conversation about women, emotion and the quiet power of self-expression. Founded by Nidhi Mittal, a Psychologist, An Art-Therapist and a Fashion Entrepreneur, SODO was born from years of understanding how deeply our inner world shapes the way we show up in the outer one. What started as a thought to bring mindfulness and meaning into the way women dress, grew into a movement that celebrates individuality and emotional connection through clothing.

Our purpose is to nurture happiness and well-being at every touchpoint, for the women who wear SODO, the partners who craft it with us, and the people who bring it to life each day.